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US Based Media Giant boosts Marketing ROI with LTI’s Ad Sales Audience Prediction and Tracking Application

LTI implemented an AD Sales Audience Prediction and Tracking (ADAPT) solution for the client, based on technologies including Windows Presentation Foundation (WPF) and LINQ.

Key Features include:

  • Collation of data from diverse sources including deal management systems and marketing research companies to track ad performance
  • Customized security module to contain IT risks
  • Extensive testing of software modules to ensure superior application performance.
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