Building a Data-driven Platform for TAT Reduction and Content Optimization

The pace of change in today’s Media & Entertainment (M&E) Industry continues to accelerate – with the landscape, already looking dramatically different with a wide array of consumer delivery choices, changing consumer behavior, information overload, and, in general, increasing business complexity.

With the rise of OTT consumers, companies are facing challenges in attracting and retaining viewers with the right content, improving content discovery for users and enabling multi-device viewing capability.

How LTI can add value to your business

LTI will partner with you to help you in:

  • Integrated outlook – 360° view of fans / consumers / viewers / content.
  • Content Monetizing – by targeted advertisements, merchandize sales, strategic ad placement etc.
  • OTT Analytics – Content acquisitions/owned, recommendations, reach, audience profiling etc.
  • Revenue Prediction – Forecast box office collections movie Pre-Production and Post-Production decisions
  • Amplify Sales Productivity with Intuitive Chat Conversations
  • Catering to your custom, evolving analytics needs across business units – Advanced analytics platform.

Why choose LTI for your Analytics track?

70%

Reduction in TAT for viewership reporting

 

Optimization of content and advertisement placement

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