Experience Transformation

Designing Experiences that are Human-centric | Imagination-led Persona & Journey-driven | Immersive to the core

Design Studio

We believe that a breakaway enterprise designs breathtaking, human-centric experiences across their value chain for Consumers, Partners and Employees. At LTI, we’ve been privileged to help some of these enterprises curate meaningful experiences by leveraging our U-FIRST (User First) Methodology.

Our forte lies in embedding human-empathy to rethink Products, Processes, and Services across industries. And, we believe in fusing design principles and technology brilliance together to ensure that the experiences are extraordinary.

Future of Industry

Whether it is design innovations or providing new experiences, we use it as the guiding principles, and create designs combined with deep technology expertise that provide a radical user experience. We have let our imagination take wings and envisaged the future of many industries.

Our Offerings

Our work reflects our commitment towards every promise we make to deliver nothing less than extraordinary experiences. Our unique talent brings the human empathy to life by creating stunning designs that are both aesthetic and functionally delightful!


Service design | Direct – to – X strategy | Innovation workshops

Leverage the power of design thinking to bring innovation to your service and product design.


Experience strategy | 360-degree immersive experience design | Consumer research

Experience deep user-sensing, human-touched, focused ideation to craft compelling and meaningful experiences.


Brand strategy & identity design | Digital marketing strategy | Communication design

Refreshing existing brand and creating new brands by embedding powerful and contextual design strategies to create visual impact.

Glimpses of Our Designs

Weaving our ideas to create innovative concepts across devices and platforms for various personas.


Immersive, persona-driven designs aimed to offer a consumer-grade experience for all its personas. We always seek to push the envelope by basing our designs in deep user research and systematic innovation in order to create valuable design output for our clients and their customers.

Websites & Portals

Delightfully crafted screen flows for websites and portals of tomorrow that pride themselves on a robust Information Architecture. Through empathy-led design, we ensure that real user journeys are translated into integrated web screens that solve a relevant business problem for our clients.


Skillfully designed flows for smaller screens with special focus on accessibility, context and intuitive navigation. In our pursuit to make a difference to the user’s routine, our designs leverage emerging technologies like voice recognition, machine learning, etc.

Enterprise Application

Eclectic screens design for Internal Applications that mimic users’ desire to seek superior browsing experience outside of their work life. We focus on matching form and functionality and ensure that these digital assets are in line with the vision of the client organization.

Our Recent Works

Creating a design footprint across industries by delivering compelling experiences, and

Redesigning Dealer Portal
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Optimizing Customer Service
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Reimagining Product Servicing
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Elevating Employee Experience
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Reimagining Internal Case Management Platform
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Design Ecosystem

We bring together our design ecosystem to craft extraordinary experiences for our clients and customers, by deploying

Designing Experiences

Licensed collaborative tools for building and validating user journeys in real time and creating wire-frames/ prototypes.

Measuring Experiences

Canvas CX is AI driven experience discovery platform ro access unspoken experiences and emotions by brain waves

56+ Cue cards for crafting experiences.

Each of the cards represents a technique to aid the Design Thinking cycle including Empathy, Insight Definition, Ideation, Prototyping, and Testing.


Work keeps us grounded; recognition keeps us going.

‘Nasscom Design Awards’ 2019

Connected & Intelligence Category

‘Best Customer Experience Award’ & the ‘Best Employee Experience Award’

Xperience Summit & Awards Conference Organized by Morpheus (USA)

‘Leader’ for Digital Focus for Digital UX Testing

NelsonHall NEAT

Design Events

Curating hackathons and other interactive events to exchange ideas on the evolving world of design and provide a platform for innovative minds to ‘Unfold’ their creativity.

Behind the Scenes