Digital consumers of today expect a hyper-connected and intuitive experience in every interaction. As a combat strategy, companies are deftly replicating successful business models to attract and win customers by “curating compelling and memorable brand experiences”. In today’s experiential economy, where experience trumps price, and consumers dictate what they want; there has been a tectonic shift toward experience-driven transformation initiatives.

Companies continue to invest in delivering compelling and unique experiences on both – the customer & employee front. Businesses that wish to stay relevant, profitable and insulated from disruption, are pivoting toward designing meaningful experiences and positioning themselves as their source of sustainable competitive advantage. LTI’s design practice has been at the forefront of enabling organizations from across industries to curate, measure and deliver compelling experiences for the digital world, leveraging design thinking and participatory design principles.

Committed to delivering business to human (B2H) experiences, LTI’s experienced and specialized design talent, is armed with professionals from diverse backgrounds and expertise. These include ethnographic researchers, design thinking consultants, product designers, industry experts, strategists and UI/UX practitioners, coming together to create an ecosystem of design-driven collaborative innovation.

Reach us

Our Offerings

re.THINK

re.THINK

Experience deep user-sensing and focused ideation to bring human touch to your services and products.

Dezign Hub

Dezign Hub

Leverage the power of creative design with LTI’s new-age design hub.

d.Academy

d.Academy

Gain knowledge of innovative ideation and rapid prototyping through insightful workshops.

Design Ecosystem

Tools and Frameworks

Domain-Specific Design Thinking Frameworks

Domain-Specific Design Thinking Frameworks

Fast-track the entire design cycle with LTI’s industry customized frameworks.

Design Thinking Toolkit for Process Reimagination

Design Thinking Toolkit for Process Reimagination

Capture your customers’ persona details effectively to ensure innovative products, addressing the market needs.

Experience Design Library

Experience Design Library

A handy tool to framing and communicate the design challenge, key focus areas, and the broader design workshop planning and execution exercise.

Customer Experience Index

Customer Experience Index

Deliver superior customer experience and keep a pulse on it during every interaction, smoothly and efficiently.

360<sup>o</sup> Experience Measurement Toolkit

360o Experience Measurement Toolkit

Measure experience across performance, navigation, content, integration and UI/UX, specific to the industry.

Resources