Media & Entertainment

Media & Entertainment (M&E) companies are aligning themselves to surge forward in the Digital game, wherein consumers have multiple options to access content – anywhere, anytime, and on any device. In an era where the number of connected devices are increasing by the day, media companies cannot afford a single breach in user experience. Digital disruption has created new avenues for content distribution and consumption. Needless to say, media companies are increasingly pushing for quicker turnaround time for both, content production and distribution, to improve their speed-to-market. Can you go live before you test? A quick and top notch testing job can save the day!

LTI has a rich experience and niche solution offerings across the M&E domains, including Broadcasting, Filmed Entertainment, Publishing, Music, Gaming and Information Services. Multiple assurance checkpoints across the media value chain can ensure that your content is delivered seamlessly, along with a superior consumer experience.

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Highlights

  • Website audit across 120+ parameters, including SEO, usability, speed, page load performances, responsive designing and more, using LTI WebCASA.
  • Web application testing across multiple devices and platforms, including emerging platforms such as STB, roku devices, wearable devices, mobile & tablets, and streaming & gaming devices.
  • Geo-agnostic and geo-blocked testing, to validate content accessibility.
  • M&E business scenarios across domains, including broadcasting, filmed entertainment and publishing.
  • Repository of ready-to-use scenarios across media products, including Adsales, Rights Management, ServiceNow, PARIS, etc.
  • Mobility testing scenarios, covering crucial aspects of interrupts, platform integration, etc.

Key Benefits

  • Up to 60% improved test coverage, by leveraging ready-to-use test scenarios, for different media technologies, products and platforms.
  • Up to 50% reduction in manual testing efforts, by leveraging LTI FAST.
  • Improved customer experience, by leveraging LTI WebCASA.
  • Jumpstart testing and save considerable efforts with LTI’s repository of 600+ business scenarios across the M&E value chain.

Line of Business

Cable & Broadcasting

Cable & Broadcasting

Multi-platform Testing, including screen size variation testing, Functional/Non-Functional and Integration Testing

Filmed Entertainment & Music

Filmed Entertainment & Music

Testing of live websites, relating to news, music, games & videos, accessed by viewers across the globe and updated on a daily basis.

Print & Publishing

Print & Publishing

Digital Content Testing & Validation on various Web (multiple OS & browsers) & mobile platforms (multiple devices & OS).

Advertising & Information Services

Advertising & Information Services

Consumer-based Analytics Assurance and Digital Website Testing, including Ads and Reports Testing.