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California Consumer Privacy Act (CCPA)

The California Consumer Privacy Act (CCPA) has come into effect from January 1, 2020. The CCPA is a law that enhances privacy rights and consumer protection for California, US residents.

Although CCPA only applies to California residents but the impact is much broader including most major companies dealing with consumer data related to California customers.

CCPA will give consumers these fundamental rights:


Access

Request a full data disclosure from companies accessing information. This includes but is not limited to biometrics, internet browsing information, purchase history, location data, academic and employment information.

Delete

Consumers can request to have their data deleted.

Opt-out and Do not sell

Consumers have the right to opt-out, so that companies holding their data cannot sell it to third party vendors.


Businesses affected by CCPA

Businesses that serve California residents and meet the below thresholds must comply:

  • Make an annual revenue of over USD 25 million
  • Possess personal information of 5,000 or more consumers, households, or devices
  • Earn more than half of its annual revenue/ profit from selling of personal data/ information

Penalties for noncompliance with the CCPA

Each individual violation evokes a penalty of USD 2,500 if unintentional, and USD 7,500 if intentional. Organizations have 30 working days to fix alleged violations after they have been notified of their noncompliance.

How LTI can accelerate your CCPA readiness

Organizations should take into account both legal and operational considerations to ensure consumer data protection. At LTI, we not only make sure that you meet GDPR and CCPA mandates, but regularly update our Privacy framework to meet new international privacy laws.

California Consumer Privacy Act (CCPA)

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Refer LTI privacy policy to know more about how we maintain privacy about your data.