Which is the ‘hottest’ enterprise app generating the biggest buzz currently? For manufacturers, the answer is likely to be Configure-Price-Quote (CPQ). Dmitri Novomeiski, the Salesforce.com Practice Head and Area Vice President at LTI, talks about CPQ technology. Dmitri talks about how CPQ can help manufacturers to embrace an integrated and data-driven approach to managing the end-to-end Lead-to-Cash (L2C) lifecycle. He also explains how this solution helps improve deal sizes, accelerate sales, increase revenues, and enhance customer experience.