User Generated Content (UGC): Taking Branded OTT Platforms to Newer Heights

Over-the-Top (OTT) streaming companies could reap rich dividends if they manage to amplify content volumes at lesser investments, to create and augment variety on scale, while ensuring alignment with the brand, content strategy and quality benchmarks.

User Generated Content (UGC) may be a good candidate, provided that this alignment can be achieved by using technology and the right execution model, without any major overheads on the company.

The UGC model should address concerns relating to potential deterrents for an OTT company in UGC adoption. Essentially, the model should be centered around three objectives – aligning UGC with the brand identity and content strategy, maintaining quality benchmarks, and minimizing overheads.

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