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CPG


Driven by the quest to improve market share, leading players in the consumer-packaged-goods (CPG) & retail industry are facing several challenges that are impeding business growth. These challenges are posed by nimble niche competitors as well as traditional and online retailers who use their data smartly to stay ahead of the curve. Companies need to effectively sense demand and quickly bring to bear new products through quick and effective innovation.

Meeting these demands calls for drawing deeper insights from big data to make proactive evidence-based decisions. Insights around suppliers, products, shoppers, consumers, promotions and channels can accelerate your journey from insight to action.

Evaluate your product portfolios, track inventory and identify leading consumer trends with future-ready insights.

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