Media & Entertainment (M&E) companies are reimagining their business models amid the emergence of disruptive technologies and changing consumer behavior. Consumers can now choose from a wide variety of Media and entertainment solutions, accessible over multiple devices and seek interactive engagement & experiences with their favorite content, artists, networks and brands.

The traditional M&E revenue streams are fast eroding with the direct-to-consumer formats being the new norm. Producers are vying to swiftly develop high quality content, while distributors are partnering with new-age channels to reach the larger audience. Networks are working aggressively towards enhancing customer engagement. Companies must therefore, deliver targeted content to customers, anytime and over any device, while controlling their operational costs.

LTI enables media entities to offer superior user experiences across platforms and helps them enhance content creation, distribution and rights management. By partnering with us, you can leverage multiple distribution models effectively for higher monetization of the content. Our proven expertise in new media and our strong digital technology credentials can help you achieve faster time-to-market and establish leaner operations.

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Industry Segments

Broadcasting

New-age broadcasting has become increasingly complex, with broadcasters being required to juggle their resources and priorities between and within their linear and non-linear (OTT) businesses At LTI, we understand the Broadcasting domain with the experience of a partner who has witnessed the transformation this segment has encountered. Our experience of being a strategic partner to leading global broadcasters, has enabled us to build a deep understanding of their changing business needs- and provide them with innovative solutions & services, helping them manage and transform their value delivery systems. We are proud partners in long-lasting relationships with leading broadcasters, whom we have helped through their digital transformation journeys over the past decade.

Filmed Entertainment

The emergence of OTT distribution channels has given studios an opportunity for higher monetization of their content. But, studios are witnessing pressing needs such as faster and more responsive content supply chain, more robust content security, improved rights & royalty management, and deeper insights into consumer content preferences. At LTI, we have an extensive experience of having worked with the leading studios, and this has helped us build deep domain expertise for filmed entertainment. Our body of work has also empowered us to deliver innovative solutions and services, helping studios optimize their value chain for driving business growth and achieve better returns on their IT investments.

Music

The Music industry was the first segment to be disrupted by digital revolution in the Media & Entertainment space, with consumers moving toward streaming and multiple consumption models. At LTI, we have a strong experience of having worked with leading music companies, and have partnered with them on their digital transformation journey. Our partnership has helped our clients reinvent their value chain, by Cloudification of their content supply chain, along with the required enhancements & integrations to critical areas such content security, rights & royalty management, and consumer analytics. Our solutions have enabled our clients transform their businesses with changing value chain requirements of changing preferences & behaviors of demanding & discriminating consumers, and the new & evolving business models.

Publishing

The Publishing industry is witnessing a paradigm shift, and companies therefore need to build & acquire new capabilities & expertise, for the effective monetization of digital business models. They also require to achieve business outcomes, by leveraging new and promising digital channels. At LTI, our digital technology expertise and deep domain understanding of the publishing value chain, has helped us build and deliver the right set of solutions & services, delivering value to our clients. We have delivered outcomes by enabling an analytics-driven business, a unified editing & distribution platform, omni-channel experience, and supply chain optimization.

Advertising

Advertising agencies are still on a learning path, with rapidly evolving advertising technology and delivery models. Yet brands demand more control, insights and ROI, on their advertising investments, in both, the traditional and digital advertising space. At LTI, we leverage our deep experience with advertising companies and the larger Media & Entertainment ecosystem, to deliver innovative solutions and services. Our offerings help our advertising clients manage & transform their value delivery systems, to achieve improved business outcomes for themselves and their customers. With our innovative offerings Advertising companies can achieve better innovation management, align their operations & delivery models to meet customer demands, and provide them with higher & measurable returns on their advertising spend.

Information Services

The Information Services industry is witnessing a significant surge in growth & demand, driven by the rise of information economy globally. Information Services companies hence need to reinvent their value chain, with primary elements being faster time-to-market, customer experience focus, and better innovation management. At LTI, we help Information Services companies by enabling digital transformation, and leveraging analytics, automation, design thinking & framework-driven innovation management. Our solutions empower Information Services companies stay at pace with the changing data & data sources, the intensifying industry competition, rising customer expectations, and the rapid advancements in technology.

Our Offerings

Digital Transformation

Digital Transformation

Empower your enterprise with disruptive business transformation, to become a truly Digital Business and a market leader.

Product Engineering

Product Engineering

Achieve the desired business outcomes with LTI’s cutting-edge product development framework, based on design thinking, agile development, DevOps and cloud computing.

Application Modernization

Application Modernization

Assess your current application landscape, and enable agility and responsiveness to changing business needs.

Business Assurance

Business Assurance

Achieve faster time-to-market, higher cost efficiencies, and augmented consumer experience, with LTI’s platform-enabled assurance offerings.

Cloud, Security & Infrastructure

Cloud, Security & Infrastructure

Build an agile and tailored cloud & infrastructure portfolio to meet your enterprise-specific business imperatives.

Solutions

Consumer & Content Analytics

Consumer & Content Analytics

An integrated & insightful view to help business decisions drive higher conversions, customer retention, win-backs and higher return on marketing investments.

Media Supply Chain Cloudification

Media Supply Chain Cloudification

A detailed assessment of operational media systems to bring in a highly optimized media supply chain for enabling faster business outcomes.

Contracts & Rights Management

Contracts & Rights Management

Introduce flexibility and a shorter set-up time, to address disruptive business models.

Digital Video Solutions

Digital Video Solutions

Ensure an end-product, driving engagement & experience for your consumers, and higher monetization opportunities for your business.

DiCE

DiCE

Drive sales through elevated customer experience with DiCE.

LTI’s Automated Content Tagging Solution (ACT)

A part of LTI’s Cognitive Media Experience suite, Automated Content Tagging solution enables video publishers achieve amplified viewer engagement and higher content monetization by embedding intelligence around content leveraging Artificial Intelligence.

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