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Design Studio

We believe that a breakaway enterprise designs breath-taking, human-centric experiences across the enterprise for Employees, Partners/ Dealers and Consumers. In an automotive world, these experiences can be crafted by identifying key moments that matter across the OEM, dealer and consumer journey. Digital consumers of today expect a hyper–connected and intuitive experience with every interaction. Design thinking approach aims to solve complex problems in a truly user-centric manner by keeping principles like empathy, boundless ideation, inexpensive prototyping & early validation at the heart of the process.

We bring together our design Ecosystem to craft compelling and meaningful experiences across product, process, services and interfaces. Design Studio’s experienced and specialized talent is equipped with professionals from diverse backgrounds and expertise. These include ethnographers, design thinking consultants, automotive designers, strategists and UI/UX practitioners, who engage in building desired perceptions for brands. Design is a way of thinking and at LTI’s Design Studio we employ creative thinking to ‘Solve’ and create solutions across the various segments of the automotive industry to enhance user experience.

Our Success Stories

LTI’s Enterprise IT Solutions for the Automotive industries enable you to offer superior customer experiences using our proprietary

 
Delivered Superior dealer experience using Design-driven process for a South Korean automobile manufacturer

Delivered Superior dealer experience using Design-driven process for a South Korean automobile manufacturer

LTI leveraged Remote Design workshops to create a new Automobile Dealer Portal. As part of the empathy session, we interviewed 18+ personnel spanning across 8 business units of the organization, mapped user journeys, identified pain points and derived insights to design the portal.

What We Think?

 
Elevating Automotive Customer Buying Experience with Digitization

Elevating Automotive Customer Buying Experience with Digitization