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Digital Customer Experience (DiCE)

Consumer behavior is changing rapidly, and it has become essential for consumer products and retail enterprises to provide a compelling customer experience at each touch point for every type of customer. In order to get a competitive edge and ensure a greater market success, be it a customer browsing through your e-Commerce portal, or a retailer using your B2B portal, or a person who wants to browse through your product offerings/ catalog and understand more about your brands, customer excellence is necessary. Gauging customer perceptions across each of these channels is a must. LTI DiCE, a neuroscience-based testing platform, relying on user brain-wave mapping, puts the end customer at the center of a digital experience lifecycle, thus providing an unbiased view of their feelings and feedback.

Key highlights

  • Converts unsaid user feelings and reactions into scaled readings
  • Enables building user experience during the development phase itself, exactly the way the end customers want
  • Dedicated focus groups (comprising end users, business and project team) to address industry-specific use cases
  • Analyzes web and mobile applications across 100+ parameters and six dimensions, namely discoverability, accessibility, performance, omni-channel, perception and social shareability
  • Omni-channel experience assurance across all devices and channels like desktop, laptop, mobile, tablet & wearables
  • Compliance to standards such as W3C and WCAG 2.0

Key benefits

  • Digital customer experience benchmarking w.r.t competition (e.g. e-commerce websites and applications)
  • Quick insights into customer experience glitches through automatic analysis
  • Customer perception evaluation possible at all digital touchpoints
  • Up to 30% improvement in UX of websites & applications

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