Understanding customer preferences and providing products and solutions to suit the changing customer needs is always a challenge. Our Big Data solutions will help organizations in Hi-Tech Value Chain gain deep insights in customer preferences, behaviors and procurement patterns.
The E-commerce Industry needs insights on user’s interests for cross-selling products. L&T Infotech’s Recommendation Engine, based on Big Data Platform, helps churn massive amount of data into meaningful recommendations. The solution tracks user’s interests and ratings, and maps it into potential products that can be sold next time the user visits. The solution processes all products against user interests and preferences and generates a cross-sellable list of products for recommendation. The solution is easily pluggable into any E-commerce application platform to realize its benefits.