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Service Design

The Design team at LTI consists of specialists, who understand user needs and can take up end-to-end service design activities, including software, hardware, business interactions, and an end-to-end customer experience. The Design Thinking approach helps the design team understand requirements from multiple stakeholders, and define a system that is business-relevant and user-centric. Our Design Thinking approach helps with faster customer onboarding & increased retention, thereby achieving the desired business outcomes. LTI offers comprehensive, conceptual & interactive designs to users, through our user-centered design process. It includes the following:

  • User Journey & Interaction Design
  • Information Architecture
  • Branding Standards
  • Wireframes & Visual Mocks
  • Connected Products & Services

To design customer-facing solutions (for varied interfaces such as web, mobile, kiosk, TV, etc.), the output of usability research and analysis report provides the design decisions for the interface. This includes deliverables as follows:

  • Information architecture of the application
  • Wireframe
  • Visual design
  • Interaction pattern
  • Component
  • Common icons to be used
  • Style guides (fonts, color & spacing details)

The designed service aims to reduce the task time, and improves self-service, by using some of the activities mentioned below, to gather the data from actual users of the service:

  • Stakeholder Interviews – Prioritize features and define the key performance indicators (KPIs).
  • User Journey Map – Capture the user interactions (positive/negative) at each touch-point.
  • Use Cases and Scenarios – Ensure that all possible actions are thoroughly considered.
  • Persona Creation – Personas make it easier for designers to create empathy with consumers throughout the design process.
  • Task Analysis – A breakdown of the required information and actions needed to achieve a task.

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