It is often the small acts of kindness that can have a lasting impact on the way employees perceive organizations. One single act can show employees the value system, the richness of culture, and a sense of belonging. This aspect is specifically critical in the Covid-19 situation, where organizations are grappling with an unprecedented humanitarian crisis. It is a time of fear and uncertainty. At times like these, there has to be decisive leadership and clear communication. It must be fact-based and consistent for leaving out any room for ambiguity.
Insights from a survey conducted by Bersin & Associates, a leading industry research firm, show that an HR organization’s response due to the Covid-19 pandemic has fallen into four vital areas. These include:
- Physical health and wellbeing
- Remote working
- Issues related to jobs
- Work continuity.
Hence, leaders must have a natural sense of empathy and must exhibit a level of sensitivity and concern that makes it comfortable for employees to reach out. They must provide regular updates to employees as they worry about their jobs and their future.
Culture is something that is not defined.
Before the outbreak, few firms had remote work policies. Today, almost all firms have been forced to adopt remote-working policies. This shift has led to many new challenges. The focus on employee productivity and engagement has shifted to immediate response. Employers must ensure that they offer complete support to their employees, be it financially or mentally during the pandemic. Regular communication with employees will help companies to resolve questions proactively.
Culture is something that is not defined or cast in stone. It is what companies exhibit and employees feel, especially during times of crisis. Building a great workplace is a journey, and not a destination. Times like these can be looked at as opportunities to improve and excel. An authentic human connection has a significant impact on how employees perceive your organization now and in the future.
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