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Affiliate Analytics Dashboard for a leading media & entertainment conglomerate
the client
Our client is a leading media and entertainment conglomerate based in the U.S.
the challenge
  • To assist in decision-making processes and forecasting, including Top N Multiple System Operators (MSO), MSO ranking and MSO categorization
  • Create a data integration solution for planning data, journal entries data from Affiliate Corporate Performance Management (CPM) system and actual data from Affiliate OLTP systems
  • To provide an enhanced and transparent reporting environment for the Data Warehouse reporting framework, inclusive of powerful analytical and graphical reporting capabilities
  • Facilitate the analysis and comparison of current versus prior revenues, inclusive of estimates, budgets, year-to-date, quarter-to-date
  • To speed up ad-hoc reporting turnaround time and thereby expedite affiliate revenue analysis
  • To develop a reporting landscape that caters to multiple currencies
the solution
  • Synthesised planning data from Affiliate CPM and actual data from Affiliate OLTP systems
  • Classified reports into three unique segments: Dashboard, Analytical and Managerial
  • Key subject areas included channel, brand, service, network, segment, MSO, technology, owner
  • Key metrics comprised of service revenues, subscriber count, monthly subscription rate, MSO ranking
  • Multi-currency reporting
the benefits
  • 83% cost savings achieved due to offshore involvement
  • Highly optimized ETL window timings and improved report performance
  • Reduction in time and effort undertaken for manual data regrouping and data integration
  • Significant improvement in reporting due to shift from old reporting landscape to graphical analytic reports
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