With new suppliers and private labels continuously entering the market, no account manager can remain complacent and need to keep constant vigil on their retailers. The visibility of a supply chain is found to drop drastically towards the customer end. The account managers are keen on having visibility on product off take, consumer activities, product availability, supply pipeline, and promotions to improve customer profitability. Successful managers would like to leverage retailers POS/Store data to report on operational performance, at the SKU/ Brand/ Category levels, along with inventory, product sales/velocity, customer orders, forecasts etc., get exception based reporting to highlight products/stores that need attention and spot off-norm stores early through rules/trigger based comparative analysis.
This is exactly what is done by our KAM (Key Account Manager) dashboard. It digs through large volumes of POS data from retailer to recommend actionable information and provides non-intrusive simulation. The analytical interface helps the account manager address Inventory and promotion issues in advance to arrest revenue leaks.
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